CRM and CEM Integration

CRM and CEM Integration

It is important to understand that CRM (Customer Relationship management) applications primarily benefit the company, not the customer. CRM’s primary function is to automate marketing and sales activities in order to increase efficiency and accuracy and also to...
Is CEM the new improved CRM?

Is CEM the new improved CRM?

Simply put; No! So what distinguishes CRM from CEM? CRM focuses on providing a service; CEM looks to provide an experience. In trying to achieve this endeavour, CEM broadens the scope of the various propositions that define CRM. CEM systems and CRM systems serve...