Marketing Customer Experience

Most LinkedIn Group communities don’t work – but here is why your business needs one!

According to Google, a community is a condition of sharing or having certain attitudes and interests in common.

 This is what LinkedIn is known for

 LinkedIn is a powerful promoter for community growth because there is a space for each and every one of us. Even though on the outside world, we are living in isolation, on social platforms like LinkedIn, we can still be networkers visiting each other’s spaces freely and effortlessly.

Most people have not yet learned how to master community building on LinkedIn. Now is the perfect time to turn fear into curiosity, to change old habits into new habits, and to go from close-minded to open-minded. There is a reason for the existence of LinkedIn groups and it can be great for business.

Although LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down the idea of creating one for your business. “It wouldn’t work.”

While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. With the shift in social media usage in recent years, closed communities such as LinkedIn Groups are the best way to engage with your audience.

In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Why LinkedIn Groups?…

If you’re still wondering if LinkedIn Groups are useful for your business, I hope the following reasons can convince you of its importance and power.

First, social media as we know it is changing. There’s a significant shift from simply broadcasting marketing messages to engaging fans. Instead of building huge public pages, more and more businesses are opting for niche closed communities. This shift is also encouraged by changes on major social media platforms such as Facebook, which announced that they will be improving the LinkedIn Group experience, which is “at the heart of what makes LinkedIn a trusted place for professionals to help and support one another”

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Second, LinkedIn usage is growing. While Facebook and Instagram had received the attention of most marketers (including ourselves) in 2017, LinkedIn has steadily grown its user base to more than 500 million members.

And unlike Facebook and Instagram, people on LinkedIn are there to further their professional network, build their personal brand, and increase their industry knowledge. This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company.

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Finally, LinkedIn Groups have powerful community management features that are not available on other social media platforms. For example, LinkedIn sends a daily or weekly digest of all activities in the group to your members to keep them updated and engaged. You can also send an admin announcement email to your members once a week — an email that’ll sit in their inbox, not a notification in the app.

Final Word

Now, remember you can ensure that you create a community that will work for you!

Focus on the benefits for your business and its growth when you have a fully functional group!

It just doesn’t make sense not to have a community on LinkedIn.  

If you need assistance to create your group the right way speak to us…

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