Content is the universal language of the online world and especially LinkedIn. It is the way we express ourselves and share our expertise without the spoken word Interesting though, if done correctly you will create not only a...
In our current economic climate, many businesses are struggling - worldwide! But regardless of the daily doom and gloom reports, business growth remains the focus and business owners are seeking answers to these: - . 1. How to generate high-quality, ready to buy sales...
Marketing has always been, for most smaller businesses, a budget consideration. Some will negotiate the cheapest price while others will opt to rather follow the DIY route as it is perceived as the most cost-effective solution. Consider marketing similar to that of farming. If you do not sow the seeds you cannot reap the harvest. […]
…or is there more than one problem? Call Centres! I remember it vividly. The days I, as a Call Centre Consultant, stood there like an army general pushing the call centre agents to meet the targets. It was tough. It was normally a telesales operation and we had to meet 80 calls per agent per […]
We have been so focused on driving traffic to our websites; what if we can do more… ? There are a number of very successful business owners and marketer visible on most Social Media platforms, teaching daily on best business and marketing practices. What is amazing though is that I have seen very few followers […]
For the first time ever, I find myself in a position where I had to shut down my business’s marketing and sales campaigns…. and it had nothing to do with load shedding! It was stressful but to ensure that lead follow up activities do not fall behind, it had to be done! While South Africans […]
Times are tough and running a business no joke! Saving cost as much as possible is at the order of the day! And of course, it makes perfect sense! But the question is at what point is ‘Saving destroying your business‘ Business growth, for every business owner, should be the focus every day. When something grows it is […]
Marketing done well, almost do not need sales! There is still a lot of confusion around selling benefits and features as oppose to considering the customer experience and journey; especially for the small business owner. This is causing a huge amount of time, effort and money spent on marketing which could easily be used to […]
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