Business authors Emmett C. Murphy and Mark A. Murphy claim that acquiring a new customer can cost five times as much as retaining an existing customer. Moreover, a 2% increase in customer retention can decrease costs by as much as 10% according to the same authors....
TOUGH LOVE THAT WILL PISS YOU OFF! With a guarantee that you will never achieve success! It is no secret that I am a marketer, a digital marketer and loving every minute of it. Why? Mostly I think because it is so challenging creative – if that makes sense. Also, to me, the satisfaction of […]
Every year, while we continually stick to what we know works, we definitely see advances in technology, in marketing techniques, in business growth factors in general. As we approach 2019, now is a good time to reflect on what we’ve learned this year, and based on those experiences and where we see the trends headed […]
Being able to have your business on mobile is seen as a compulsory step for all businesses, no matter what size, in the same vein as developing a website was many years ago. Why? Because it was reported that 197 billion mobile apps were downloaded in 2017. It is evident that more businesses are now venturing […]
Email marketing is still the most effective channel to connect with your customers even though many marketers complain about poor results. This has led to many stories advocating the death of email marketing, but these are more hype than reality. When you consider customer acquisition and retention, statistics reveal that email marketing continues to hit […]
Support Small Business! It is the name of my business but to me so much more than just a name. It is a command. I can rattle off the statistics and provide you with the evidence that the small business, the SME, is the backbone of our society. But that has been an overemphasised argument […]