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The Easy 7 Step LinkedIn Content Strategy

The LinkedIn profile is about leadership, positioning you as an authority in your niche and becoming a thought leader. The LinkedIn page, on the other hand, is positioning your business as a brand leader. LinkedIn users are starting to understand the value in this...

The Value of the LinkedIn Feed you should know!

Your LinkedIn feed is also referred to by some LinkedIn users as the ‘Home’ page of LinkedIn. But did you know that it plays a vital role in your LinkedIn marketing strategy. What is important though is that every update in the LinkedIn feed is an opportunity to...

5 LinkedIn Posts Examples for Engagement

Content is the universal language of the online world and especially LinkedIn. It is the way we express ourselves and share our expertise without the spoken word Interesting though, if done correctly you will create not only a...

How Webinars promote relationship marketing and decrease costs

Business authors Emmett C. Murphy and Mark A. Murphy claim that acquiring a new customer can cost five times as much as retaining an existing customer. Moreover, a 2% increase in customer retention can decrease costs by as much as 10% according to the same authors....

Do this and your Business will Fail

TOUGH LOVE THAT WILL PISS YOU OFF! With a guarantee that you will never achieve success! It is no secret that I am a marketer, a digital marketer and loving every minute of it. Why? Mostly I think because it is so challenging creative – if that makes sense. Also, to me, the satisfaction of […]

Lead Generation Lessons Learned in 2018

Lead Generation Lessons Learned in 2018

Every year, while we continually stick to what we know works, we definitely see advances in technology, in marketing techniques, in business growth factors in general. As we approach 2019, now is a good time to reflect on what we’ve learned this year, and based on those experiences and where we see the trends headed […]

Mobile Presence is now Compulsory for the Small Business

Mobile Presence is now Compulsory for the Small Business

Being able to have your business on mobile is seen as a compulsory step for all businesses, no matter what size, in the same vein as developing a website was many years ago. Why? Because it was reported that 197 billion mobile apps were downloaded in 2017. It is evident that more businesses are now venturing […]

Why even the best email marketing strategies fail

Why even the best email marketing strategies fail

Email marketing is still the most effective channel to connect with your customers even though many marketers complain about poor results. This has led to many stories advocating the death of email marketing, but these are more hype than reality. When you consider customer acquisition and retention, statistics reveal that email marketing continues to hit […]

3 Way Lead Generation Methodology

3 Way Lead Generation Methodology

Support Small Business! It is the name of my business but to me so much more than just a name. It is a command. I can rattle off the statistics and provide you with the evidence that the small business, the SME, is the backbone of our society. But that has been an overemphasised argument […]