Marketing Customer Experience

Let’s dive deep into the LinkedIn Pages!

You could view a LinkedIn Page as an additional effort with a low return but the marketing power it offers is completely overlooked.

According to LinkedIn Statistics:

➡️ Companies with completed and active pages get 11 times more clicks per follower.

➡️ More than 57M companies have a page on LinkedIn.

➡️ LinkedIn Members interact with LinkedIn Pages over 1.5B times per month.

We all know that building a successful business is all about familiarity with your brand, product, and service. Being known, liked, and trusted by your target audience is a game changer.

You can achieve this in many ways, especially online, and having a LinkedIn company page will create exposure to your brand with ease, focusing on your target ideal clients and employees mainly.

Simply put, a LinkedIn page can assist in meeting your business goals.

1.    Search Engine Optimization (SEO)


Did you know that businesses with a LinkedIn page will enjoy a better Google search, which means increased website traffic?

By adding relevant keywords in the LinkedIn company page content will improve your SEO.

This is important for any business as SEO improves brand visibility. Consider the value when people search for your products and services appearing in search results for terms related to your business. Remember the more people see your business or brand name, the more likely they are to reach out to you.

Fact remains, SEO provides credibility to your business and drives traffic to your website… and LinkedIn.

This means that a LinkedIn Page that has been optimized can be a great source for lead generation, on and off LinkedIn!

 2.    Target Audience

LinkedInIn Audience

The main purpose of LinkedIn is relationship building, to create conversations. Posting regular quality content on a LinkedIn page can provide you valuable feedback and insights into a specific targeted audience. This can dramatically increase your chances of creating new sales opportunities.

The LinkedIn page followers are a powerful channel to help spread the word about your business and marketing message. Focus on sharing a variety of content with your followers such as insightful articles, recent blog posts, company news, case studies, employees, and more.

Always lead with useful valuable content. Keep posts promoting your business at bay, sales messages and content should always be kept off LinkedIn.

Be consistent and post regular content so that followers can rely on you to keep them informed and up to date.

3.    Credibility

LinkedIn business

A LinkedIn company page will showcase your business. It therefor makes sense to utilize all that LinkedIn has to offer to increase your credibility and attract more clients/customers.

Complete your LinkedIn page and be as thorough as possible. Focus on the About and write a business overview specific to your target audience. Adding relevant keywords, hashtags proper grammar and punctuation is key.

The share quality content with your followers can rely on you to keep them up to date on the latest industry trends and news. Here consistency and regular updates will be key.

4.    Attraction


The value of attraction marketing, also known as inbound marketing, is not to be ignored. It’s a powerful marketing strategy for both lead generation and brand loyalty.

LinkedIn pages makes it much easier to adopt an attraction marketing strategy make more sales. It allows you as a business to be more approachable to your ideal clients.

If you want more engagement, give more engagement. Engage often as your LinkedIn page on other people and page posts which will result in attracting the author and followers to visit your page.

Once you get this in motion you can monitor the increase of page visitors and their demographics to ensure that your engagement activities are focused on your ideal clients.

5.    Employee Advocacy

linkedin employee advocacy

Create a marketing force with your workforce!

First you need to ensure that your employees’ profiles are all branded and optimized. Link their profiles to the Company LinkedIn Page.

Include in your brand advocacy program guidelines for your employees to share and engage in the content page. This will ultimately become a distribution network of your content page of an unimaginable magnitude.

This is probably the most important reason to add a LinkedIn Page to your LinkedIn marketing strategy.

 Final Word

Now, remember you can reap all these benefits for free!

 Don’t ask “why should I have a LinkedIn company page?” Rather focus on the benefits for your business and its growth!

 It doesn’t make sense not to have a LinkedIn Page. 

 If you need assistance to setup your LinkedIn Page speak to us…

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